Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can result in better accuracy and even more trustworthy data
Pixel tracking makes use of a piece of code to register conversions on your internet site. It's simple to set up and much less prone to advertisement blockers.
1. More exact data
The typical technique of tracking conversions on an internet site, utilizing pixels, is having difficulty with transforming web browser personal privacy policies. This suggests that the data being sent out to Google Ads, Facebook Manager and various other platforms is less exact than it should be.
Server-side monitoring is a more safe option that assists to bypass these restrictions, as it's packed from your very own domain and dealt with as first-party code, meaning it's much less most likely to be impacted by advertisement blockers or other safety actions. This offers extra accurate information and an extra complete photo of user journeys throughout networks.
Additionally, this sort of tracking enables businesses to track conversions outside of the internet site, such as telephone call and in-store brows through, which can be challenging for pixel-based tracking. This versatility offers online marketers a lot more possession over the data they send, and makes it much easier to comply with different information regulations. It's also a great deal much less at risk to fraud, as it's harder for illegal actors to adjust the system by altering the postback URL.
2. Much better control over information.
Server-side tracking allows services to accumulate and improve data before sending it to third-party analytics/advertising systems. This boosts data efficiency and precision, which can aid marketers make more educated advertising and marketing choices.
Traditional pixel tracking depends on JavaScript tracking codes that are positioned in internet site site visitors' browsers. These tracking codes are frequently obstructed by advertisement blockers, which can cause information collection disturbances and inaccurate results. Server-side tracking allows services to bypass these constraints and give exact, consistent data that is less vulnerable to interference.
This sort of monitoring additionally permits businesses to track conversions that take place outside of the site, like telephone call and in-store purchases. This is very important considering that brand-new personal privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is a crucial reason that S2S is a lot more email marketing ROI tracking trusted for organizations looking for to adjust to these adjustments.
3. Much less vulnerable to fraudulence
Server-side monitoring enables businesses to manipulate data payloads before it gets to 3rd party endpoints, boosting protection and personal privacy. This is specifically vital as various web browsers and systems progressively alter how they deal with cookies. For example, in iOS 14, Safari will just supply first-party cookie information and will certainly not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that happened beyond your internet site.
On top of that, server-side monitoring enables you to capture customer information straight on your own servers. This removes dependancy on 3rd parties, which can be susceptible to violations and privacy violations.
A server-side tracking system is a set of directions that informs your website's server what events to tape-record. This data is then sent out to analytics tools like Google Analytics and Facebook Service. It's additionally utilized to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a tiny piece of code on your website to accumulate information from users.
4. Simpler to execute
Server-side tracking is an information collection procedure that happens on the internet site's very own server, bypassing internet internet browser limitations. This suggests that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it reduces the extent of data monitoring and provides organizations extra control over transmission, making it normally a lot more dependable. Therefore, it's less prone to information challenges brought on by points like a damaged connection or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the web server. This allows you to have even more accurate information and helps make sure compliance with personal privacy regulations such as GDPR. In addition, it also stays clear of the tracking constraints imposed by browsers and advertisement blockers.